Exercise 2: Ideation (0138488 Wong Anna)

Mind Map

Booth Concept


Product Innovations



Brand Logo




































Sketch of Booth Concept


Sketch of Product Mocks





















Personal Reflection

Through planning this "Voice Unseen" fundraising campaign, I gained valuable insights about social awareness and practical project management. Initially, I didn't realize how creative packaging could become such powerful advocacy tools until I designed the snack boxes with children's quotes and QR codes. This showed me how everyday items like food can carry important messages when we think differently.

The most challenging part was balancing awareness with approachability, I wanted to highlight children's struggles without making the campaign too heavy for students. Solving this taught me the importance of tone in social causes. I also learned how to calculate costs properly to ensure both fundraising goals and affordable student pricing.

Most surprisingly, I discovered how small details matter greatly. Things like choosing removable stickers (so students can keep them as reminders) or picking vibrant colors to attract attention made big differences in our plan. This experience made me realize that helping others doesn't always require grand actions, sometimes thoughtful, simple ideas like snack fundraising can create real impact while fitting into people's daily lives.

In brief, I see social issues and business ideas differently, always noticing opportunities where they might connect meaningfully. Planning the "Voice Unseen" snack fundraiser taught me how creative product packaging can effectively raise awareness for marginalized children while generating donations. I learned to balance practical considerations like pricing with meaningful social impact through simple but powerful design elements like QR codes and children's quotes.

Reference

About SUKA – SUKA Society. (n.d.). 
        https://www.sukasociety.org/about-suka/

OpenAI. (2025). ChatGPT (Jul 17 version) [Large language model].                                                                  https://chatgpt.com/c/687846bd-821c-8011-97fe-c1a38a822093

Selvasegaram, A. (n.d.). Anderson Selvasegaram. LinkedIn. Retrieved June 28, 2025, from
        https://my.linkedin.com/in/andersonselvasegaram

Eating Bird Food. (n.d.). Summer overnight oats. Eating Bird Food. Retrieved July 17, 2025, from
        https://www.eatingbirdfood.com/summer-overnight-oats/

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